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Halley Strength Solutions
Founded by Dr. Ellyn Halley
OVERVIEW
Halley Strength Solutions needed a brand strategy, messaging, and identity that could communicate the blend of chiropractic care, doula support, and strength coaching services tailored to women at all stages of life. We helped craft a cohesive brand that embodies strength, compassion, and Dr. Halley’s expertise.
Services:
Brand Strategy, Brand Messaging, Brand Identity Design
Industry:
Women's Health + Wellness Coaching
Project Link:
dochalleysolutions.com
THE CHALLENGE
Ellyn Halley sought to position her business, Halley Strength Solutions, as a trusted advocate in the women’s health space, providing comprehensive care throughout various life stages, from preconception to menopause. The challenge was to build a brand that blended her clinical expertise with a compassionate, approachable tone while also standing out in a competitive health and wellness market.
The Goals
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Establish a brand identity that conveys strength, empathy, and expertise.
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Develop brand messaging that resonates with women navigating health challenges throughout pregnancy, postpartum, and beyond.
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Position Halley Strength Solutions as a leader in women’s holistic health and wellness.
THE SOLUTION
1. Brand Strategy
We worked with Ellyn to develop a brand strategy that reflected her holistic approach to health. It was important that we communicate that Halley Strength Solutions is not just a fitness coaching service—it offers full-spectrum care, incorporating chiropractic care, doula services, and strength training for women throughout pregnancy, postpartum, and beyond. The strategy focused on creating a brand that would advocate for women’s health and empower clients to take control of their strength, health, and well-being.
2. Brand Messaging
We crafted key messaging that highlights Ellyn’s unique expertise and commitment to advocacy in women’s health. The messaging and brand tone was crafted to flow naturally from the mission to guide, educate, and advocate for comprehensive women’s health care through a blend of chiropractic care, strength and conditioning coaching, and doula support. This ensured that Halley Strength Solutions connected deeply with its target audience of women seeking personalized health solutions.
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Tagline Options
Custom taglines, "Strength at All Stages" and "Women’s Health Matters," were developed to encapsulate the essence of Halley Strength Solutions, and to be used on socials and web as a through line in her business.We created custom taglines, "Nurturing Strength, Building Confidence" and "Embrace Your Strength," emphasizing strength, empowerment, and personalized care.
Custom taglines, "Strength at All Stages" and "Women’s Health Matters," were developed to encapsulate the essence of Halley Strength Solutions, and to be used on socials and web as a through line in her business.We created custom taglines, "Nurturing Strength, Building Confidence" and "Embrace Your Strength," emphasizing strength, empowerment, and personalized care.
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Tone
We crafted a brand tone of voice that will be used in all messaging and collateral that is empathetic, motivational, and supportive, reflecting Ellyn’s commitment to holistic care.
We crafted a brand tone of voice that will be used in all messaging and collateral that is empathetic, motivational, and supportive, reflecting Ellyn’s commitment to holistic care.
3. Brand Identity Design
The visual identity for Halley Strength Solutions was designed to reflect both strength and warmth. A custom sans-serif typeface was developed to communicate strength through clean lines–balanced with warmth through softened edges. The color palette included deep greens to signify growth and rose and peach tones to evoke compassion and positivity. Organic, abstract shapes were incorporated to reflect the body’s natural forms and movement, symbolizing the balance of strength and comprehensive care.
THE PROCESS
1. Research + User Insights
We conducted a competitive analysis and target audience research to identify what sets Halley Strength Solutions apart from their competition. Through deep exploration of client needs and web user heat mapping, we tailored the brand messaging and visuals to appeal to active women in various life stages–from pregnancy to menopause.
2. Collaboration
Ellyn was deeply involved in the brand-building process, ensuring her vision and expertise were central to the identity and messaging. Our team worked collaboratively with her to refine all aspects of the brand’s messaging and visuals.
3. Design Execution
The final design elements–including a custom logo, typography system, and color palette–were crafted to be versatile, allowing for use across web, social media, and marketing collateral.
The Outcome
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Clear Brand Identity
Halley Strength Solutions now has a distinctive, bold brand identity that reflects its mission of empowering women through personalized care. The new identity has made the brand stand out in the health and wellness space.
Halley Strength Solutions now has a distinctive, bold brand identity that reflects its mission of empowering women through personalized care. The new identity has made the brand stand out in the health and wellness space.
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Engaging Messaging
The brand’s new messaging resonates with its target audience, driving engagement and building trust. Halley Strength Solutions has been able to communicate its unique blend of services clearly, consistently, and effectively.
The brand’s new messaging resonates with its target audience, driving engagement and building trust. Halley Strength Solutions has been able to communicate its unique blend of services clearly, consistently, and effectively.
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Positioned for Growth
The comprehensive brand strategy has positioned Halley Strength Solutions as a trusted advocate for women’s health, ready to scale its offerings and reach more clients.
The comprehensive brand strategy has positioned Halley Strength Solutions as a trusted advocate for women’s health, ready to scale its offerings and reach more clients.
Brandt Creative Co. helped Halley Strength Solutions carve out a unique position in the women’s health and wellness space through strategic brand development. Dr. Ellyn Halley’s new brand identity and messaging reflect Halley Strength Solutions’ commitment to empowering women at all stages of life, setting the foundation for long-term success and growth.
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