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The ACL Athlete
Founded by Dr. Ravi Patel
OVERVIEW
We collaborated with The ACL Athlete to design and develop a high-performing website that serves as a central hub for clients seeking expert guidance in ACL rehabilitation. Our SEO strategy focused on driving organic traffic and improving search engine rankings to attract individuals looking for ACL recovery programs and resources.
Services:
Website Design, Website Development, SEO Strategy
Industry:
Sports Rehabilitation & ACL Recovery Coaching
Project Link:
theaclathlete.com
THE CHALLENGE
The ACL Athlete, led by Dr. Ravi Patel, offers specialized coaching and resources for individuals recovering from ACL injuries. Dr. Patel faced challenges in clearly positioning both his online ACL coaching services and his in-person rehabilitation clinic. This created confusion for potential clients trying to understand which services were best suited to their needs. The existing website lacked clear pathways for these distinct services and did not fully optimize for conversions or search engine visibility.
The Goals
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Improve the website's user experience to guide visitors through the ACL recovery programs effectively.
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Clearly differentiate and organize Dr. Patel's online coaching and in-person clinic services for easy access.
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Increase organic search traffic through targeted SEO strategies.
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Develop a responsive, mobile-optimized website that reflects The ACL Athlete’s brand values of expertise, guidance, and empowerment.
THE SOLUTION
1. Website Design & Development
We designed The ACL Athlete’s website with a user-first approach, focusing on intuitive navigation and clear calls to action. A major part of our solution involved helping Dr. Patel clearly differentiate his online ACL coaching services from his in-person clinic offerings. By organizing these services into distinct sections with clear pathways, we created an optimal user experience that guided potential clients to the right information quickly.
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Service Differentiation
The website now clearly showcases The ACL Athlete’s online coaching programs and in-person rehabilitation services. Users can easily navigate to the section that best fits their needs, reducing confusion and improving the likelihood of conversion.
The website now clearly showcases The ACL Athlete’s online coaching programs and in-person rehabilitation services. Users can easily navigate to the section that best fits their needs, reducing confusion and improving the likelihood of conversion.
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User Flow Optimization
We mapped out key user journeys—from first-time visitors learning about ACL rehab to those ready to book coaching services. The streamlined navigation allowed users to easily access blog resources, programs, and contact information, improving engagement and reducing bounce rates.
We mapped out key user journeys—from first-time visitors learning about ACL rehab to those ready to book coaching services. The streamlined navigation allowed users to easily access blog resources, programs, and contact information, improving engagement and reducing bounce rates.
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Mobile-Responsive Design
Given the nature of today’s web traffic, we ensured the site was fully optimized for mobile devices. This provided a consistent and user-friendly experience across all platforms.
Given the nature of today’s web traffic, we ensured the site was fully optimized for mobile devices. This provided a consistent and user-friendly experience across all platforms.
2. SEO Strategy
Our SEO strategy focused on increasing The ACL Athlete’s visibility to individuals searching for ACL rehabilitation resources and coaching. We conducted in-depth keyword research to identify the most relevant search terms for the target audience and implemented on-page SEO tactics to enhance rankings.
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Keyword Optimization
By targeting keywords like "ACL rehab," "ACL recovery program," and "ACL injury prevention," we optimized site copy, blog posts, and headers to improve search engine visibility.
By targeting keywords like "ACL rehab," "ACL recovery program," and "ACL injury prevention," we optimized site copy, blog posts, and headers to improve search engine visibility.
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Technical SEO
We ensured the website’s speed, mobile performance, and on-page SEO were all optimized, which included proper meta tags, image optimization, and structured data to enhance search engine indexing.
We ensured the website’s speed, mobile performance, and on-page SEO were all optimized, which included proper meta tags, image optimization, and structured data to enhance search engine indexing.
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Content Strategy
We supported Dr. Patel’s blog with an SEO-driven approach, ensuring each post targeted long-tail keywords relevant to ACL injury recovery.
We supported Dr. Patel’s blog with an SEO-driven approach, ensuring each post targeted long-tail keywords relevant to ACL injury recovery.
THE PROCESS
1. Discovery + Strategy
Our process began with a deep dive into the needs of The ACL Athlete’s audience, understanding the typical concerns and questions of those undergoing ACL rehab. This helped us design a website that would meet their needs and provide easy access to programs and educational content. We also worked to ensure the online services and in-person clinic services were clearly differentiated for an optimal user experience.
2. Collaboration
We worked closely with Dr. Patel to ensure that his vision of empowering clients through accessible, expert guidance was front and center. Regular feedback loops allowed us to refine both the design and content structure until it was perfectly aligned with the brand’s goals.
3. Development + Launch
After finalizing the design, we developed the site on a fast, scalable platform. Post-launch, we conducted performance tests and continued to monitor SEO rankings to ensure the site was optimized for growth.
The Outcome
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Improved User Experience
The new site design offers clear navigation, improving the user experience and reducing bounce rates. Clients can now easily find the information they need to start their ACL rehab journey, and they can clearly differentiate between Dr. Patel’s online services and in-person clinic.
The new site design offers clear navigation, improving the user experience and reducing bounce rates. Clients can now easily find the information they need to start their ACL rehab journey, and they can clearly differentiate between Dr. Patel’s online services and in-person clinic.
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Increased Organic Traffic
Through the implementation of our SEO strategy, The ACL Athlete saw a significant boost in organic search traffic. The site now ranks higher for targeted keywords, attracting new clients seeking ACL recovery programs.
Through the implementation of our SEO strategy, The ACL Athlete saw a significant boost in organic search traffic. The site now ranks higher for targeted keywords, attracting new clients seeking ACL recovery programs.
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Enhanced Brand Credibility
The professional design and SEO optimization established The ACL Athlete as a trusted, authoritative source for ACL rehabilitation, helping Dr. Patel expand his client base and reach.
The professional design and SEO optimization established The ACL Athlete as a trusted, authoritative source for ACL rehabilitation, helping Dr. Patel expand his client base and reach.
By transforming The ACL Athlete’s website with user-first design and a targeted SEO strategy, Brandt Creative Co. helped Dr. Ravi Patel improve both the user experience and search visibility of his ACL rehabilitation programs.
The optimized site now serves as a key tool in supporting clients through their recovery journey and growing The ACL Athlete’s impact in the sports rehab industry.
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