WHO WE WORK WITH
start your projectAbout usServicesPortfolioLearn
START YOUR PROJECT
Your business shouldn’t have to look like anyone else’s—let’s make magic together
Dr. Alyssa Olenick
Founder of The Lyss Method and Doc Lyss
OVERVIEW
We worked with Alyssa Olenick to address UX issues and clarify the divide between her personal academic brand, Doc Lyss, and her fitness coaching company, The Lyss Method. Through strategic web design and brand messaging, we helped Alyssa scale both brands effectively.
Services:
Web Strategy, Brand Messaging, Brand Identity Design, Website Design + Development
Industry:
Fitness + Coaching
Project Link:
THE CHALLENGE
Alyssa came to us with a unique challenge, she needed a web and brand strategy that clearly separated her academic and professional identity from her fitness coaching brand. Her personal brand, Doc Lyss, focused on scientific fitness education–while her coaching company, The Lyss Method (TLM), delivered hybrid fitness programs. Both brands needed clear, distinctive messaging and a website design that simplified the customer journey.
The Goals
✳︎
Improve user experience (UX) and simplify the journey for TLM customers.
✳︎
Establish distinct yet cohesive brand identities for Doc Lyss and The Lyss Method.
✳︎
Update brand messaging to better align with each brand's evolving focus.
.avif)
THE SOLUTION
1. Brand Strategy + Messaging
We developed a strategy that focused on creating two distinct brand identities:
✳︎
Doc Lyss
Positioned as an authoritative figure in the scientific and professional fitness world.
Positioned as an authoritative figure in the scientific and professional fitness world.
✳︎
The Lyss Method
A sassy, science-backed, hybrid fitness brand that empowers clients to reach their fitness goals.
A sassy, science-backed, hybrid fitness brand that empowers clients to reach their fitness goals.
For The Lyss Method, we crafted messaging that aligned with its fun and adventurous tone while emphasizing evidence-based programming. This helped solidify TLM’s position as a fitness brand focused on hybrid training with an outdoorsy, goal-crushing ethos. For Doc Lyss, we developed a new website that will showcase and house Alyssa’s scientific publications, blog, podcast, press, and features.
2. Brand Identity Update
We refined the visual identity for both brands to match their new positioning:
✳︎
Doc Lyss received a sleek, professional design emphasizing Alyssa’s academic credentials.
✳︎
The Lyss Method maintained its bold, colorful aesthetic but with updated elements that better communicate and showcase the hybrid fitness programs and fun brand personality.
3. Web Strategy + Development
The Lyss Method’s website was redesigned with a focus on improving UX and guiding users more effectively through the purchasing process. We created distinct sections for various programs, optimized the site for SEO, and built a streamlined quiz to help users find the right fitness program quickly.
We also split the two brands into separate websites to provide a clear focus and separation between the two distinct brands. The Doc Lyss website caters to Alyssa’s academic audience, while The Lyss Method website drives sales for her hybrid fitness programs.
THE PROCESS
1. Research + Audience Analysis
We conducted surveys and user journey mapping to understand the pain points Alyssa’s clients were facing, such as confusion about finding the right program. This research was crucial to tailoring both website designs to better serve the audience.
2. Collaboration
Our team worked closely with Alyssa, guiding her through multiple strategy and messaging calls to ensure the final brand identities reflected her vision. Client input and revisions were essential in refining the messaging and ensuring that both brands resonated with their respective audiences.
3. Design + Development
The websites were built on Webflow to allow for fast A/B testing and flexible changes as both brands grow. Special attention was given to optimizing conversion points such as the program selection quiz.
The Outcome
✳︎
Improved User Experience
By creating two distinct websites with clear calls to action, we reduced confusion and enhanced the overall user experience. The "Find Your Program" quiz on The Lyss Method site saw increased engagement.
By creating two distinct websites with clear calls to action, we reduced confusion and enhanced the overall user experience. The "Find Your Program" quiz on The Lyss Method site saw increased engagement.
✳︎
Brand Clarity
The refined brand messaging and identity allowed Alyssa to scale both Doc Lyss and The Lyss Method as separate, successful entities.
The refined brand messaging and identity allowed Alyssa to scale both Doc Lyss and The Lyss Method as separate, successful entities.
✳︎
SEO & Traffic Growth
SEO optimization, informed by keyword research and site structure recommendations, led to improved search visibility for both brands, driving more organic traffic to the sites.
SEO optimization, informed by keyword research and site structure recommendations, led to improved search visibility for both brands, driving more organic traffic to the sites.
Through an all encompassing, strategic approach to brand identity, messaging, and web development, Brandt Creative Co. helped Alyssa Olenick take her brands to the next level.
The distinction between Doc Lyss and The Lyss Method now provides a clearer path for each brand to grow independently from one another–while their online presence supports Alyssa’s mission to redefine fitness and empower clients through science-backed, hybrid programming.
LET'S TALK
Have a project in mind? Provide us with a few small details + book your clarity call now. Someone from our team will get back to you shortly.