Investing in your biz can be the single greatest and scariest thing you’ll do this year. Putting real time and money in your growing business not only serves you financially but gives you confidence when growing a loyal tribe and increasing your prices. You know it’s time to level-up, but is custom website design the right step?
There’s a fine line between saving money and DIY-ing everything and holding back your business because you won’t invest in quality work. So let’s break down the top three ways to know if you need to fill out that inquiry form and book a professional designer!
1.You’re ready to invest in custom web design when…⠀
You ALREADY launched your business (or are already building an audience, for bloggers!) ⠀
Yep, you heard that right. You DON’T need a fancy custom site to start making money!
We like to say that your business is the cake, quality design is the frosting. ⠀
An incredibly beautiful blog is nothing without a loyal, engaged community. A perfectly branded business without revenue? It’s just fluff. ⠀
Once you’ve started something and you’re seeing real results (aka, you’re making money, attracting your ideal client, and finding that your stuff actually STICKS)- then you’re ready. You don’t have to be rolling in the big bucks, you just have to know you’ve got something that works. ⠀
Action step: Identify where you are in your business or brand. Are you making money or are ready to take the leap to full-time (if you haven’t already)? Do you have a loyal, engaged tribe who is ready to hear more from you and buy your content? If the answer is yes, it’s time to book. If the answer is no, you may still be in the DIY step! For more resources to help you in this phase, get on the shop waitlist.
2. You know you’re ready to invest in custom web design when…⠀
You’ve plateaued. ⠀
Good business practice and consistent content will produce growth without any professional design materials, absolutely ⠀
But maybe you’ve noticed a plateau in audience or revenue growth?
Maybe you’re not reaching your ideal clients? ⠀
Then, friend, it’s time.
It’s time to get FOCUSED, results-driven website design and development from someone who can help you bust through that ceiling and start growing again.
Custom design from a professional who understands how to design for your industry and ideal client takes the guesswork out of generating leads from casual followers.
Seriously. One of my clients DOUBLED her income after she launched a professional brand and website with me. Now she wasn’t a newbie, she’d be working on her business for a while, but she knew it was time to take things to the next level.
3. You know you’re ready to invest in custom web design when…⠀
You’re ready to up your pricing, niche down, or pivot.
You deserve to raise your prices. You do. But it’s so important when doing this that you APPEAR like the professional that you ARE. A clean, easy to use, custom website doesn’t just make you LOOK like a professional but also is an excellent resource your client base that gives extra incentive to raise those prices.⠀
You hear this all the time, but niching down is a huge key to leveling up in business. Part of what it takes to niche down, however, is having a rock-solid understanding of who your ideal target market is and how to best reach them. This is where professional research and custom, strategic design can make ALL the difference.
You know it’s time to pivot. You’re evolving, and you’ve identified exactly what it is you want to focus on in the business. This is incredible, but making this shift NEEDS to be rooted in strategy. You’ve already built a reputation as one thing, and pivoting easily to your next step in business requires planning and research. This is where hiring a professional to brand you for your new ideal client is CRUCIAL.
If any of this sounds like you, it’s time.
Action step: Analyze your business goals. Are you wanting to increase your pricing? Are you trying to niche down to a specific audience and stop marketing to the general public? Are you looking to pivot your existing brand to reach a new demographic or industry? If the answer to any of these questions is yes, it’s time to book. If the answer is no, you may still be in the DIY step! For more resources to help you in this phase, get on the shop waitlist.
A summary in case you’re a scanner like me: you’re ready to invest in custom website design when: 1. You ALREADY launched your business (or are already building an audience, for bloggers!) 2. You’ve plateaued. 3. You’re ready to up your pricing, niche down, or pivot.
If this is you, it’s time to book.